I ran across this article by GoChime on analyzing Data on the Internet. Give it a read and wonder what job and career you are going to be involved with.
In our business we come across a lot of interesting data points about what people are talking about social media. Data that make us think, laugh, or wonder. Starting this week, our plan is to begin sharing some of those interesting stories with you on a regular basis.
For instance, we were recently working on a campaign for which we needed to identify people expressing ownership in the context of family and relationships in social media. That is, people talking about their own mother, father, sister, brother, girlfriend, boyfriend, grandma, uncle, and so on.
Our Intent Mining Dashboard tracks the relative volume of mentions for each member of the family or relationship, so we could quickly see the breakdown as we worked. The engine behind it is able to determine the difference between people just mentioning the word “mom” and people talking about their own mom, so that makes this pretty interesting.
Overall, we’ve observed that men are more frequently mentioned in conversations about significant others (Husbands/Boyfriends) while women are much more frequently the subject of conversations about family (parents/grandparents).
We think its appropriate to see Mom top the list of most frequently discussed members of your family in social media. People are talking about the Mom in social media more than any other member of their family including Dad, husband, wife, girlfriend, and boyfriend. Dad took second place (same was the case for Grandpa versus Grandma).
But, the twist for us was in Mom’s margin of victory over Dad. People talk about their Mom in social media almost three times as much as Dad.
Point: Moms (and Grandmas)
So, Mom definitely wins that one, but let’s take a look at who she and Dad talk about the most when it comes to their kids: Sons or Daughters. This one is a little bit of a closer call, but the boys still win this round. Sons are 54% more likely to be discussed than Daughters.
However, if we take a look at how much the siblings are discussing each, Brothers and Sisters, we find that they actually discuss each other equally. The difference in conversation volume was so minimal that we’ll call it a draw between Brothers and Sisters.
Tie: Brothers & Sisters
Looking to husbands and wives, it’s very close. Husbands are talked about more frequently than Wives in social media. The margin of difference isn’t as great as with Moms and Dads though. Husbands are only 0.2 times as likely to be discussed as Wives.
We see lots of conversation in social media about dating, so we wanted to see who’s dominating the mentions in social media. It turned out to be no contest: boyfriends are discussed 2.6 times more frequently than girlfriends.
Looks like girls and guys with a boyfriend are much more eager to openly discuss their relationships in public – but that’s not much of a shocker, is it? Social Media is often a very accurate (and measurable) mirror of our culture.
That’s part of why we love what we do. We learn so much about ourselves by studying how people express intent, ownership, and interests in social media. And now, we’re excited to start sharing more of our learnings with you.
This round was an analysis based purely on volume extracted right off the top of our usual campaign creation process. We’re actually able to go much deeper into these conversations to mine conversations for deeper insights. If we took this a layer deeper, we’d want to see what’s driving the conversation for each family member. The overwhelming volume of people talking about their Moms could simply be driven by angsty teens complaining. Suddenly, we would have another story on our hands.
Read the entire article at the Atlantic, Sorry, Young Man, You’re Not the Most Important Demographic in Tech
The body of evidence amassed by Intel researcher Genevieve Bell indisputably shows that men’s role in technology adoption continues to be overstated. Here’s a summary she gave of her work in a "Big Ideas" talk last month at Australia’s Radio National:
So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook? How many videos were viewed to YouTube?
We’ve got answers to these questions and many more. A veritable smorgasbord of numbers, statistics and data lies in front of you. Using a variety of sources we’ve compiled what we think are some of the more interesting numbers that describe the Internet in 2011.
- 3.146 billion – Number of email accounts worldwide.
- 27.6% – Microsoft Outlook was the most popular email client.
- 19% – Percentage of spam emails delivered to corporate email inboxes despite spam filters.
- 112 – Number of emails sent and received per day by the average corporate user.
- 71% – Percentage of worldwide email traffic that was spam (November 2011).
- 360 million – Total number of Hotmail users (largest email service in the world).
- $44.25 – The estimated return on $1 invested in email marketing in 2011.
- 40 – Years since the first email was sent, in 1971.
- 0.39% – Percentage of email that was malicious (November 2011).
- 555 million – Number of websites (December 2011).
- 300 million – Added websites in 2011.
- 239.1% – Growth in the number of Apache websites in 2011.
- 68.7% – Growth in the number of IIS websites in 2011.
- 34.4% – Growth in the number of NGINX websites in 2011.
- 80.9% – Growth in the number of Google websites in 2011.
- 95.5 million – Number of .com domain names at the end of 2011.
- 13.8 million – Number of .net domain names at the end of 2011.
- 9.3 million – Number of .org domains names at the end of 2011.
- 7.6 million – Number of .info domain names at the end of 2011.
- 2.1 million – Number of .biz domain names at the end of 2011.
- 220 million – Number of registered domain names (Q3, 2011).
- 86.9 million – Number of country code top-level domains (.CN, .UK, .DE, etc.) (Q3, 2011).
- 324 – Number of top-level domains.
- 28% – Market share for BIND, the number one DNS server type.
- $2.6 million – The price for social.com, the most expensive domain name sold in 2011.
- 2.1 billion – Internet users worldwide.
- 922.2 million – Internet users in Asia.
- 476.2 million – Internet users in Europe.
- 271.1 million – Internet users in North America.
- 215.9 million – Internet users in Latin America / Caribbean.
- 118.6 million – Internet users in Africa.
- 68.6 million – Internet users in the Middle East.
- 21.3 million – Internet users in Oceania / Australia.
- 45% – Share of Internet users under the age of 25.
- 485 million – Number of Internet users in China, more than any other country in the world.
- 36.3% – Internet penetration in China.
- 591 million – Number of fixed (wired) broadband subscriptions worldwide.
- 800+ million – Number of users on Facebook by the end of 2011.
- 200 million – Number of users added to Facebook during 2011.
- 350 million – Number of Facebook users that log in to the service using their mobile phone.
- 225 million – Number of Twitter accounts.
- 100 million – Number of active Twitter users in 2011.
- 18.1 million – People following Lady Gaga. Twitter’s most popular user.
- 250 million – Number of tweets per day (October 2011).
- 1 – #egypt was the number one hashtag on Twitter.
- 8,868 – Number of tweets per second in August for the MTV Video Music Awards.
- $50,000 – The amount raised for charity by the most retweeted tweet of 2011.
- 39 million – The number of Tumblr blogs by the end of 2011.
- 70 million – Total number of WordPress blogs by the end of 2011.
- 1 billion – The number of messages sent with WhatsApp during one day (October 2011).
- 2.6 billion – Worldwide IM accounts.
- 2.4 billion – Social networking accounts worldwide.
- 1.2 billion – The number of active mobile broadband subscriptions worldwide in 2011.
- 5.9 billion – The estimated number of mobile subscriptions worldwide in 2011.
- 85% – Percentage of handsets shipped globally in 2011 that included a web browser.
- 88% – Apple iPad’s share of global tablet web traffic in December.
- 1 trillion – The number of video playbacks on YouTube.
- 140 – The number of YouTube video playbacks per person on Earth.
- 48 hours – The amount of video uploaded to YouTube every minute.
- 1 – The most viewed video on YouTube during 2011 was Rebecka Black’s “Friday.”
- 82.5% – Percentage of the U.S. Internet audience that viewed video online.
- 76.4% – YouTube’s share of the U.S. video website market (December 2011).
- 4,189,214 – Number of new users on Vimeo.
- 201.4 billion – Number of videos viewed online per month (October 2011).
- 88.3 billion – Videos viewed per month on Google sites, incl. YouTube (October 2011).
- 43% – Share of all worldwide video views delivered by Google sites, incl. YouTube.
- 14 million – Number of Instagram accounts created during 2011.
- 60 – The average number of photos uploaded per second to Instagram.
- 100 billion – Estimated number of photos on Facebook by mid-2011.
- 51 million – Total number of registered users on Flickr.
- 4.5 million – Number of photos uploaded to Flickr each day.
- 6 billion – Photos hosted on Flickr (August 2011).
- 1 – Apple iPhone 4 is the most popular camera on Flickr.